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Marketing Automation Blog

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07 Feb

How to use the IF/THEN scenario to your advantage (If you haven’t read part one of this series, then click here to read it now.) Did you see what we just did? We automated an IF/THEN statement with a simple link to make sure no one misses out on the first part of this article…

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02 Feb

When a sales person works with a prospect in person, they make a hundred unconscious decisions during the conversation. These decisions dictate what they say to the prospect, how they present an offer, and what they do after the conversation. If the prospect seems keenly interested, then the sales person might push the offer a…

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15 Jan

No matter what business you’re in, at some point you’re probably going to want to sell your products or services online. It’s just not practical to take orders over the phone or through the mail exclusively anymore. People expect to see some sort of purchasing opportunity on your website. Considering every business is unique and…

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06 Jan

Businesses are using Gmail more and more these days because it’s easy and affordable. But more importantly, it’s customizable far beyond what you can do with ordinary email programs. With the right tweaks, apps and add-ons, your inbox can become a well-oiled productivity machine. It seems like new third-party apps designed to save you time…

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17 Oct

Webinars are fantastic tools before, during, and after a sale of products or services.  They let you educate your potential customers on the value of what you’re selling. They make fantastic follow-up and upsell tools, too. Lately, I’ve noticed a trend toward automated or rolling webinars. These are presentations you record once and then show…

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